With thousands of YouTube creators relying on the platform for income, many are turning to strategists as essential advisors on how to keep videos viral. Sports YouTube creator Jesser credits ...

Why does YouTube continue to attract a massive amount of content from all over the world every day, even though it doesn't ...

YouTube has started reaching for its chequebook, and the terms are unusually blunt. The platform is offering popular channels millions of dollars to post their videos on YouTube first and keep them ...

YouTube is offering millions of dollars to popular channels if they upload their videos to the site exclusively for a certain period of time, in an effort to halt Netflix’s pursuit of its biggest ...

Forbes contributors publish independent expert analyses and insights. Jamie Gutfreund covers the creator economy for CMOs This voice experience is generated by AI. Learn more. This voice experience is ...

YouTube just raised the bar for creators who want to make money from advertising and YouTube Premium. Starting February 1, 2027, new creators will need double the current requirements for either watch ...

YouTube, a popular video streaming platform, has reportedly come up with some big plans for 2026, and AI is at the centre of all of it. CEO Neal Mohan said that the creators will not be in need of ...

YouTube isn’t satisfied with serving one or two slices of brands’ creator marketing demands. It wants the whole pie. On Monday, ahead of YouTube’s NewFronts presentation this week, the Google-owned ...

Both figures are double YouTube's current requirements of 4,000 watch hours or 10 million Shorts views. The announcement did not mention a change to the existing requirement that creators have at ...

Last year, like 2024, 2023, and, well, probably most years since 2005, was the Year of YouTube. The video platform has become massively successful in every dimension: It’s got at least 2.5 billion ...

Every platform eventually learns that the number it shows the public and the number it pays on do not have to be the same number. Keeping those two apart is rarely an accident. It is a design choice, ...