Japanese furniture retailer Nitori Holdings and European rival IKEA are racing to expand their presence in China and Southeast Asia, where a growing middle class is creating a boom in home decor.
This is a catchphrase everyone knows, but do you know what Nitori does to achieve it? They are a "manufacturing + logistics + IT + retail" monster company disguised as a furniture store.a ...
TOKYO/SHANGHAI/BANGKOK -- Japanese furniture retailer Nitori Holdings and European rival IKEA are racing to expand their presence in China and Southeast Asia, where a growing middle class is creating ...
TOKYO -- At Bangkok's Central World mall on one September weekend, about 70 shoppers queued up in front of Japanese furniture retailer Nitori's new store -- its first in Thailand. At one point it was ...
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ニトリでも、IKEAでもない…「カフェみたいな部屋」に憧れる女子を虜にした“バズる家具ブランド”急成長の理由
矢野経済研究所の調査によると、国内家具市場の規模は近年、メーカー出荷金額ベースで1兆1000億円台を横ばいに推移している。成長が鈍化する局面で大手も苦戦しており、拡大が続いていたニトリは26年3月期の売… ...
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