Google is bringing skippable video ads to online games. Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the ...

Get traffic data and keyword intel on competitors instantly. Google is beefing up the reporting for TrueView video ads in Google Analytics. Advertisers manage YouTube TrueView ads through AdWords for ...

Get traffic data and keyword intel on competitors instantly. Google introduced a new format for YouTube TrueView video ads on Wednesday: TrueView for action. With TrueView for action, advertisers can ...

Google on Thursday announced that it is introducing a new feature to its YouTube video ad offering that allows viewers to shop from the video ads they are watching. The new feature, called TrueView ...

A recent report by Adalytics has raised allegations against Google, suggesting that the tech giant may have misled advertisers regarding its TrueView in-stream ads. Through Google’s TrueView platform ...

YouTube and Google’s policies state that TrueView in-stream ads must be skippable, audible, and initiated by viewer action, reminds a report by performance analytics player Adalytics. “TrueView ...

ANALYSIS Google is accused of misrepresenting the placement of YouTube video ads by playing them on low-quality third-party websites where they may never have been viewed. If so, that means Google has ...

Google is making maximize conversions bidding globally available to advertisers using TrueView for Action campaigns. TrueView for Action campaigns are designed to drive leads and conversions by adding ...

Google is making its TrueView advertising format available globally to video game developers, as well as allow advertisers to buy ads running in desktop games through the DoubleClick Ad Exchange. The ...

Two advertisers who sued Google for allegedly inflating video ad metrics abruptly dropped their class-action complaint on Thursday. The withdrawal was without prejudice, which leaves the advertisers ...